to cry stinking fish

to cry stinking fish
«Расхваливать протухшую рыбу». Уничижительно отзываться о своих собственных усилиях или результатах труда. Это выражение пришло из XVII в., когда уличные торговцы громко нахваливали свой товар, привлекая покупателей. Естественно, торговец рыбой не будет кричать, что его рыба протухла; to cry stinking fish стало обозначать то, что, по всей вероятности, отпугнёт покупателей, а не привлечёт их. You cannot, of course, believe everything you read in an advertisement. After all, no-one is likely to cry stinking fish! — Конечно, невозможно верить всему, что написано в рекламе. В конце концов, никто же не станет ругать свой товар!

English-Russian dictionary of expressions. 2014.

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